Wednesday, October 3, 2007

Marketing - Strategic Fit...

What does a company need to do to achieve a strategic fit between the supply chain and competitive strategies? A competitive strategy will specify either one or more customer segments that a company hopes to satisfy. To achieve a strategic fit, an established firm must ensure that its supply chain capabilities support its abilities to satisfy the targeted customer segments. The three basic steps to achieving this strategic fit are:

- Understanding the customer.
- Understanding the Supply Chain
- Achieving Strategic Fit.

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